Case Study
Summit Fitness Digital Marketing Campaign
Summit Fitness
The Challenge
Summit Fitness was struggling to compete with larger gym chains. They needed to differentiate themselves online and attract their ideal members — people looking for a community-focused fitness experience.
Our Solution
We developed a content-first digital marketing strategy that highlighted what makes Summit unique: their community, their coaches, and their member success stories. This included a website refresh, email campaigns, and social media management.
Results
- 2x increase in membership sign-ups over 6 months
- 85% email open rate on welcome series
- 300% growth in Instagram engagement
- 45% of new members cited online content as their reason for joining
"Karst & Sons Digital understood our brand from day one. They helped us tell our story in a way that resonates with exactly the kind of members we want to attract."
The Challenge
Summit Fitness is a boutique gym with passionate coaches and a loyal member base. But online, they were invisible. Their social media was inconsistent, their website was generic, and they had no email marketing to speak of. Meanwhile, a large chain gym had opened nearby, spending heavily on digital ads.
Our Solution
Rather than try to outspend the competition, we focused on what Summit had that no chain could replicate: real community and genuine coaching relationships.
We built a content strategy around member transformation stories, coach spotlights, and educational content that positioned Summit as the expert choice for serious fitness. The website was refreshed to reflect this premium positioning, and we launched targeted email campaigns for prospects and existing members.
The Results
The strategy worked because it was authentic. Every piece of content was real — real members, real results, real coaches sharing genuine expertise. This authenticity cut through the noise of the chain gym’s polished but generic advertising, and Summit’s membership grew steadily throughout the campaign.